Learn English – Synonyms: one-time-purchase (business model) / one-shot deal businesses


What phrases describe a one-time purchase business plan or a one-shot business deal?

For instance: a restaurant is in Times Square, the food is atrocious but it doesn't matter because there are enough, new, transients everyday that you are sure to have enough customers (that will, obviously, never come back again).

The plan is just to get new customers, passing customers, and not to worry about long-term business.

What phrases are there for this type of business model?

Best Answer

You might call such a business one that has a "churn and burn" business plan, though the connotation of such a name is usually quite negative. The company's sole goal is new customer acquisition and it has no interest in (or ability to achieve) customer retention.