MATLAB: Creating a matrix that looks similar to a 10×10 timestable grid from x = [1:10] and y = [1:10]

matrix

I want to create something like this: http://nodehillmaths.typepad.com/photos/uncategorized/2007/03/14/wpe6.gif (ignore the numbers outside of the 10 by 10 box)
Is there any way to do this using something like x = [1:10] and y = [1:10]

• >> x=1:10;>> y=1:10;>> x'*yans =       1     2     3     4     5     6     7     8     9    10       2     4     6     8    10    12    14    16    18    20       3     6     9    12    15    18    21    24    27    30       4     8    12    16    20    24    28    32    36    40       5    10    15    20    25    30    35    40    45    50       6    12    18    24    30    36    42    48    54    60       7    14    21    28    35    42    49    56    63    70       8    16    24    32    40    48    56    64    72    80       9    18    27    36    45    54    63    72    81    90      10    20    30    40    50    60    70    80    90   100